Meet Jane Iredale

Make up that not only looks beautiful and natural, but is also good for your skin. This is Jane Iredale's core philosophy. The products are developed with the belief that makeup should not stress your skin, but rather nourish and protect it.

Who and wath is Jane Iredale

Long before 'clean beauty' became a household word, Jane Iredale saw how traditional make-up damaged actors' skin. As a casting director and producer, she wondered, "Why can't make-up be good for skin?" With that thought, she launched her own line more than 20 years ago, which changed the beauty industry forever.

Today, the brand is known as 'The Skincare Makeup', and that name is patented. Formulated with nourishing and protective ingredients such as pomegranate and algae extracts, the products are embraced by skin specialists.

The power of pure minerals

The formulas are as pure as possible and contain no chemical preservatives, chemical dyes, perfumes or alcohol. This minimises the risk of allergies and irritations, even for sensitive or damaged skin.

Four-in-one power: Unlike traditional make-up that often contains fillers, such as talc, Jane Iredale bases are concentrated pigment. This ensures that our PurePressed Bases and Amazing Bases serve as foundation, powder, concealer and sunscreen at the same time.
Breathable and non-comedogenic: The mineral granules do not clog your pores. This is essential for healthy skin and preventing blemishes.
Stays on perfectly: Thanks to a unique micronisation process, the mineral granules bind to the skin upon application. As a result, the make-up does not run, stays perfectly in place and does not crease.
Anti-inflammatory & protective: The minerals titanium dioxide and zinc oxide soothe the skin, work antibacterially and provide immediate broad-spectrum sun protection (SPF 20) without chemicals.
Animal-free: The brand is animal-free and proudly carries the logo of PETA and the Leaping Bunny Programme.

Jane Iredale Brightening Glow Face Primer

Give your skin the perfect start with the Jane Iredale Illuminating Glow Face Primer. Combining the benefits of skincare and make-up in one product, this primer creates an irresistible, radiant look. Here are the benefits at a glance:

Hydration boost: The primer hydrates your skin, leaving it feeling soft and supple.
Refines pores: The product helps refine pores, resulting in a smoother and more even skin surface.
Natural glow: The subtle pearlescent finish instantly gives your skin a healthy and natural glow, whether you wear the primer under your make-up or on its own.
Long-lasting make-up: The primer ensures your make-up stays nice and fresh for longer throughout the day.

Jane Iredale PurePressed Basis Navulling Amber SPF20

Jane Iredale PurePressed Basis: Four-in-one convenience

The Jane Iredale PurePressed Base Mineral Foundation is a real gamechanger in your make-up routine. This clever, four-in-one product combines foundation, powder, concealer and SPF in one handy refill. This is why our customers love it so much:

Four-in-one formula: Simplify your routine with a product that combines foundation, powder, concealer and broad-spectrum SPF (15 or 20) in one breathable product.
Skin-friendly: Made from micronised minerals, this formula is oil-free and weightless. The PurePressed Base is free of talc, synthetic dyes and parabens, making it perfect for even the most sensitive skin.
Natural coverage: The foundation offers light to full coverage with a beautiful, semi-matte finish. You can easily build up the coverage.
Water-resistant & Sustainable: The formula is water-resistant for up to 40 minutes. As a refill, you contribute to a more sustainable routine by creating less waste.