Experience the Power of Jane Iredale

Why Jane Iredale Is the Ultimate Choice for a Healthy, Radiant Complexion

This is the core philosopy of Jane Iredale. The products are created with the core philosophy of Jane Iredale. The products are created with the belief that makeup should never weigh down your skin, but instead nourish and protect it.

The story behind Jane Iredale?

Long before clean beauty became a well-known concept, Jane Iredale noticed how traditional makeup damaged the skin of actors. In her work as a casting director and producer, she saw every day how heavy makeup could cause irritation, breakouts, and various skin problems. Jane Iredale asked herself one simple question: “Why can’t makeup be good for the skin?”

With that vision, she launched her own mineral makeup line more than 20 years ago. What began with a single product grew into a brand that would forever change the beauty industry.

Today, the brand is known as  'The Skincare Makeup'. The products are formulated with nourishing and protective ingredients such as pomegranate and algae extracts, and are embraced by skin therapists and dermatologists for their unique combination of beauty, care, and skin health.

What Jane Iredale Stands For

At Jane Iredale, they believe that clean makeup can deliver beautiful results. Makeup that:

• Strengthens and nourishes your skin with botanical ingredients,

• Performs without harmful substances,

• And brings out the best in you.

At Jane Iredale, this is also known as #BeautyThatCan. The skin-enhancing formulas combine smart skincare science with powerful natural ingredients. You can trust that Jane Iredale does what’s right and strives to make a positive difference in the industry.

Sustainability and social responsibility

Jane Iredale is constantly looking for ways to improve their environmental and social impact. They support organizations dedicated to animals, women, Berkshire, and the environment. They also strive for sustainability in their product packaging:

• Refuse: Avoid using plastic packaging whenever possible

• Reduce: Minimize new plastic by using lightweight or alternative materials

• Reuse: Offer reusable products whenever possible

• Recycle: Ensure products are recyclable

The Power of Pure Minerals

The formulas are as pure as possible and contain no chemical preservatives, synthetic colorants, fragrances, or alcohol. This minimizes the risk of allergies and irritation, even for sensitive or compromised skin.

• Four-in-one-power: Unlike traditional makeup, which often contains fillers such as talc, Jane Iredale’s base is concentrated pigment. This allows our PurePressed Bases and Amazing Bases to function simultaneously as foundation, powder, concealer, and sun protection..

• Ademend en non-comedogeen: De minerale korrels verstoppen je poriën niet. Dit is essentieel voor een gezonde huid en het voorkomen van onzuiverheden.

• Blijft perfect zitten: Dankzij een uniek micronisatie-proces binden de minerale korrels bij het aanbrengen aan de huid. Hierdoor loopt de make-up niet uit, blijft hij perfect zitten en gaat hij niet in de plooitjes zitten.

• Ontstekingswerend & beschermend: De mineralen titaniumdioxide en zinkoxide kalmeren de huid, werken antibacterieel en bieden onmiddellijke breedspectrum zonbescherming (SPF 20) zonder chemicaliën.

• Dierproefvrij: Het merk is dierproefvrij en draagt met trots het logo van PETA en het Leaping Bunny Program.

Jane Iredale products

Face Foundation (including minerale foundation), concealer, make-up powder, facesprimer, fixing spray

Bronze For a radiant, natural glow, Jane Iredale offers a variety of bronzers and highlighters, available in powder, stick, and liquid formulas.

Cheek For a fresh, healthy complexion, there are blushes in powder, stick, and liquid forms, allowing you to always create the perfect look for your style and skin type.

Lippen For perfectly cared-for lips, Jane Iredale offers lipsticks, lip glosses, lipliners, lip balms and matte lip stain, allowing you to effortlessly create any look, from subtle and natural to bold and glamorous.

Eyes For beautiful eyes, Jane Iredale offers eyeshadow, eyeliner, eye pencils, brow products, and mascara. The eyeshadows are available in a variety of shades, perfect for both a subtle daytime look and a striking evening look.

Brusches Jane Iredale also offers an extensive range of brunches and tools, including those for the face, eyes, lips, and eyebrows.

Frequently Asked Questions About Jane Iredale

Is Jane Iredale make-up safe for all skin types?

Yes. The makeup is sensitivity-tested and contains no synthetic fragrances, most colorants, or preservatives. Even people with sensitive skin or extreme chemical sensitivities can safely use it.

Can I use Jane Iredale if I have acne-prone skin?

Absolutely. Jane Iredale makeup is non-comedogenic, meaning it does not clog pores. The formulas are oil-free and contain zinc oxide, a mineral known for its anti-inflammatory and antibacterial properties. This makes the makeup not only safe but also soothing for acne-prone skin.

Does the makeup provide sun protection?

Jane Iredale's minerale foundations naturally provide broad-spectrum sun protection (SPF 15 or 20) thanks to titanium dioxide and zinc oxide. These minerals physically block UVA and UVB rays. For everyday use, this is usually sufficient. However, if you are spending extended time in the sun, it’s always wise to reapply sun protection, for example with one of our SPF Hydration Sprays or use an additional sunscreen.

Does mineral makeup dry out the skin?

No. Jane Iredale’s mineral powders do not dry out the skin. They are formulated without talc or other fillers that can draw moisture from the skin. Instead, the mineral ingredients work with your skin’s natural oils to create a perfect, even coverage without leaving the skin dry or tight.

Why choose Jane Iredale mineral makeup?

Jane Iredale mineral makeup provides natural, even coverage, protects against UVA and UVB rays, and strengthens and nourishes the skin with botanical ingredients. It is easy to apply and suitable for all skin types, including sensitive skin.

Does Jane Iredale makeup contain fragrance?

Jane Iredale makeup products contain no synthetic fragrances or fillers that may cause irritation. Through extensive testing, Jane Iredale ensures that all formulas are safe and free from perfume.

Can I use Jane Iredale makeup daily?

Yes. Jane Iredale makeup is gentle, skin-enhancing, and safe for daily use, even on sensitive skin.